by Hannah Karlson | Jan 16, 2019 | Marketing Tips
Out with the old and in with the new. The arrival of the new year is always a time to start fresh, set new goals and toss out some bad habits. It’s a tactic we use in our everyday lives, so why not in our marketing? 2019 is predicted to be an exciting...
by Hannah Karlson | Dec 28, 2018 | Marketing Tips, Social
Tips for Creating a Successful Instagram for Your Business Instagram is no longer just a social scene for trendy teenagers. Since it was acquired by Facebook in 2012, the already popular app has skyrocketed on an international scale. In fact, when Instagram was...
by Hannah Karlson | Dec 13, 2018 | Marketing Tips, PPC
The 2018 holiday shopping season is proving to be one for the books. From Black Friday to Cyber Monday sales, records have been breaking left and right; this is especially true for online sales. In fact, according to Adobe Analytics, $6.2 billion was spent...
by Hannah Karlson | Nov 30, 2018 | Marketing Tips
As nice as it would be for every small business to be equipped with dozens of project management experts, that is not typically the case. Most professionals with any type of business role have some sort of project management incorporated into their daily...
by Hannah Karlson | Nov 13, 2018 | SEO
If SEO isn’t your thing, the terminology can sound like it’s in another language. From backlink acquisition to domain authority, it can be intimidating to anyone who isn’t in the field. And this is never more prevalent than when you are trying to hire a...
by Vinny DeCastro | Nov 5, 2018 | Online Marketing
If you have been busy with the day-to-day operation of your business, then it may be time to step back and perform a brand analysis. During this high-level look at your business, you may discover several areas directly impacting your marketing efforts. Here are...
by Hannah Karlson | Oct 22, 2018 | Email Marketing, Marketing Tips
The only thing scarier than the new “Halloween” remake is how much money you could be losing by not taking advantage of this holiday. Particularly for those in ecommerce, implementing a Halloween-themed email marketing campaign is a tremendous retail...
by Hannah Karlson | Oct 5, 2018 | SEO, Social
I’m sure you’ve heard by now, but if not, I hate to be the bearer of bad news. No, social media is not a direct ranking factor for Google. However, that doesn’t mean social media can’t still indirectly impact rankings. According to Searchmetrics’ 2016 Rebooting...
by Hannah Karlson | Sep 20, 2018 | Marketing Tips, PPC
When you have searched for a product or service on Google, have you ever had completely irrelevant or hideous ads show up in the search engine results page (SERP)? I think it is safe to assume we all have. This is most likely due to the fact that the person or...
by Vincent DeCastro | Sep 17, 2018 | Uncategorized
The screenshot below shows the agenda of the Google local business presentation: 1. Local Landscape Whether you provide a service online or are trying to drive customers to your brick and mortar store, you most likely have experienced the new trend of customers using...
