What Is SEO and Why Does My Business Need It?
SEO stands for Search Engine Optimization and is defined as the process of increasing the quality and quantity of a specific website’s traffic by increasing its visibility, to ensure the site appears high on the list of search engine results. This type of internet marketing strategy increases a website’s organic traffic, or unpaid results, that appear when a website contains specific keywords that the search engine finds relevant to the search. To keep it simple, SEO strategies ensure that when someone Googles keywords that are relevant to your business, your company’s website is on the first page of search results.
You’re probably thinking, this sounds great but how in the world does SEO work?
In general, SEO is pretty simple. Search engine optimization is a measurable process with clear strategies that are proven to appeal to Google’s formula for ranking websites within search results. A comprehensive, successful SEO strategy includes a few basic tactics including relevant keywords, content building, web design and building quality backlinks to ensure your site is properly indexed by search engine crawlers to be displayed within search results.
Let’s break down the way this works, starting with Technical SEO.Search engines have three main functions when it comes to web searching, which are crawling, indexing and ranking.
- Crawling:the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content.
- Indexing:the process of organizing the content found while crawling, allowing your site to be included in the search results displayed.
- Ranking: the process of ordering the content included in search results by most relevant to least relevant.
Technical SEO strategies include algorithms that optimize every aspect of your website to make sure search engine crawlers index and rank your company’s website correctly.
Next is a technique referred to as On-Page SEO, which includes content building and web design to enhance a site’s user experience. Building your website, with content and visuals that are appealing to customers, is another key component of SEO that turns viewers into sales. Content is key. Without quality on-page content that includes relevant key words, search engines will not pick up your website’s URL. When your content matches the searcher’s interest, it creates credibility. This is achieved through SEO copywriting and content writing that is sure to catch not only the viewer’s attention, but also the search engine’s algorithms. Web design is how to make your content visually appealing through dynamic graphics, blog posts, and visuals that encourage visitors to explore your webpage further. Make sure your site’s appearance clearly appeals to your intended users. Excellent, beautiful examples of companies implementing these SEO strategies are Safre.me and Samahita Yoga Retreats.
Another way to increase credibility, is through backlinks to your website, or Off-Page SEO. When your content is relevant and informative, other sites are more likely to link your to your site resulting in third-party credibility building.
Local SEO, White and Black Hat SEO- What Does It All Mean?
If you are new to the internet marketing strategy of SEO, all the different terms may seem a little overwhelming. We have put together an ‘SEO Glossary’ so you can navigate the world of SEO with ease.
The SEO Glossary:
- Multi Location/Franchise SEO: This type of SEO strategy is used when businesses have multiple locations or are part of a franchise system. The goal of this type of SEO is to get first page rankings for all of your franchise’s locations.
- Local SEO: This type of SEO strategy is most effective for small, local businesses that offer specific products and services to local customers.
- Google My Business (GMB): A program that takes information about a company, including address, business hours, reviews, and photos, and funnels it into local search results.
- Organic Results: Theunpaid, natural listings that appear when a search engine determines your website is relevant and related to the keyword search performed
- SEO Copywriting: This is a specific form of online copywriting used in SEO campaigns that target specific tactics like use of relevant key words, content building, and use of relevant backlinks.
- Backlinks:Refers to a link from one website to another, used as a form of third party credibility when it comes to SEO tactics.
- Pay-Per-Click (PPC): A model of internet marketing in which advertisers pay a fee to the search engine site each time one of their ads is clicked.
- Google AdWords: Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
- White Hat SEO:This term refers to the best practices of SEO; ones that abide by search engine rules and focus on providing valuable, credible content to searchers.
- Black Hat SEO: Beware! This term refers to techniques and strategies that are intended to fool search engines and put websites
So Why Is SEO Important for My Business?
First page of search results + increased visibility and viewers = more sales! As a growing business, increasing your visibility on the web is absolutely key. Today, search engines drive the majority of online traffic. The higher up on a search engine results page that your site appears, the more credible you are to customers and the more valuable, organic online traffic your website will receive.
Did you know that Google receives over 63,000 searches per second, each day? We live in a technology-driven world, in which people want the best, as fast as possible. When searching a subject, product, or service, customers don’t want to spend hours combing through results. With so many searches per day, Google knows exactly how to index sources to ensure customers are seeing the most reliable results, at the fastest pace. This makes the world of SEO marketing a competitive one. The algorithm of SEO is a simple one, but ensuring that SEO strategies are implemented efficiently, correctly and with innovation, takes expertise. This is where SEO My Business steps in.
Ready to Grow Your Business? Get Started With SEO My Business Today
SEO My Business of has over 25 years of experience as a digital marketing agency in Atlanta, Georgia, helping upper small and midsize companies increase leads and grow revenue. We have managed hundreds of SEO campaigns for companies throughout the Southeast and pride ourselves on our expert team’s ability to deliver the highest return on investment (ROI) for what you spend on our internet marketing services. Through our strategic, customized tools specific to Google’s search engine algorithms, we can guarantee that your company’s website will appear on the first page of Google’s results, giving your business increased visibility and sales. Our agency, based in Atlanta, has experts in digital marketing who take the time to learn everything about your unique business before we even begin the research and analysis phase, to ensure that we develop the right SEO strategy for you.
Our packages, starting at just $1550 per month, are affordable and take care of everything from site architecture to social media marketing. Regardless of your business size or your current Google ranking, SEO My Business will have your company’s site on page one of Google without you having to lift a finger.
How We Do It: A Full Service Digital Marketing Approach
A team of experts that combine SEO content strategies and link building services with other internet marketing strategies like Email Marketing, Pay-Per-Click Advertising, Public Relations, and Social Media Marketing. SEO My Business does it all, with full transparency, an affordable price, and positive return on investment results that you can count on. Being the top digital agency in Atlanta means we are also agnostic in terms of internet marketing tactics, which means you benefit from the latest top online media trends. Many outside the box tactics like review services and social media influencers can dramatically improve top of the first page search results.
We have been providing Atlanta area small & mid sized businesses the very best SEO & Internet Marketing services for 10 years. We understand that each company is unique so we take the time to understand what drives revenue for your business before we even begin the research phase. Our in depth research includes all on page and off page elements of your website so we know how much authority Google gives your domain. Once we know how healthy your site is from an SEO perspective we move into an analysis of the competition that ranks in front of you and learn all we can about the SEO tactics they are using.
SEO My Business uses customized tools to determine how Google views your website and uncover hidden technical issues that are prohibiting all pages from being indexed. We are the local experts when it comes to the technical side of SEO and can unlock the hidden potential of your sites ability to rank well. If your current SEO company doesn’t report things like pages indexed, crawl rate and search analytics, it’s time to make a change. Understanding how Google works and making sure your website is “search engine friendly” is what truly sets SEO My Business apart from most other area SEO firms.
Understanding How Google Works Is The Key To SEO:
At SEO My Business we have experts that understand how each individual component of the SEO strategy impacts overall ranking. We address site structure and site architecture first to ensure the proper navigation is in place to maximize each pages ability to compete in the search results. From there we test and monitor the on page optimization of each page within your website on an ongoing basis and adjust accordingly. We have experts in on site usage who will help improve CTR to your pages and measure user engagement to continue to improve organic rank over time.
Atlanta SEO Deliverable List
Developing the overall strategy of your SEO campaign is the first step to success. This is the stage where we brainstorm the target audience, keywords, competitors, and content for the campaign. Each aspect requires specialized attention and expertise that we are more than qualified to provide.
We will spend time researching the optimal keywords that will help drive more online traffic to your company’s website. Once we have developed a calculated, superior list of keywords, we can start incorporating them into website copy, PPC ads, etc.
Using our unique keyword programming apps, we can analyze your competitors’ most used keywords and start applying those words to your strategy to boost traffic. We will also keep track of competitors’ search rankings, social media traffic and other marketing tactics in order to ensure your company stays ahead.
We create quality links that are relevant to your website, brand, and keywords in order to build trusting relationships between your company and Search Engines. Our methods allow us to locate specific audiences on the web and secure genuine, relevant links that increase search results and boost sales.
Our experienced copywriters know how to create engaging content for any type of SEO campaign. Writing for web pages is different from writing copy for news or print magazines - certain factors must be taken into consideration. Use of keywords, bullet points, and subheadings are essential. Simplicity and brevity are also valuable things to keep in mind when structuring page layout.