|Research and Development:
We will spend approximately 15 hours researching and developing each necessary media contact list. Developing these lists is the first step when starting a new publicity campaign.
||Media Relations and Editorial Writing:
We will write editorial content such as press releases, pitch letters, feature articles, fact sheets, media kits, and by-lines. After the writing stage, we will pitch the content to the media in hopes of landing a placement, which can take weeks or months depending on the publication.
|Media Monitoring and Reporting:
Once the pitching process is underway, we will monitor online media outlets for client coverage and report any findings to the client. Monitoring tools such as TapClicks and Google Alerts will be utilized.
||Social Media Strategy and Execution:
We will create, post and track engaging social media content for our clients for Facebook, Instagram, Twitter, and Pinterest. We will also write and upload creative blog posts for our clients’ websites. We offer the social media posts on a daily or weekly basis, and the blog posts on a weekly or monthly basis, depending on the clients’ needs.
We will help manage and maintain our clients’ reputations by tracking online reviews and discussions on websites such as Yelp, Google Reviews and TripAdvisor. Being aware of the reviews on these sites and taking proactive steps to ensure they reflect our clients in a positive way is an essential part of public relations.