Most people around the world start off their day with three things: Hitting the snooze button, making coffee and checking their email. Checking email is an important part of getting the day started. It is where people can find the latest news, updates from work, and with the right marketing strategy, emails from your business.
Email marketing plays an essential role in any brand’s communication and development. Emails are a great way to stay in touch with your audience, keep them up-to-date on any news from your company, and most importantly, make conversions. The first step to making a big ROI off your emails is generating the right leads and adding them to your email list.
Why Email Marketing is Important for Your Business
Email marketing gives you more bang for your buck than any other form of marketing. In fact, email marketing has yielded the highest ROI of any type of marketing for the last 10 years straight. Currently, for every $1 spent, you can expect an average return of $38. Particularly for ecommerce, emails even have higher conversion rates compared to social and search marketing.
Along with a high ROI and conversion rates, emails are highly customizable. You can create different email lists for customers who are in different parts of the sales funnel and for different customer personas. This means you can connect with your customers in a way that corresponds with your unique relationship. According to 80 percent of professionals, this will lead to higher customer acquisition, retention and long-term brand loyalty, no matter your business model.
But how do you get people on your email list in the first place? Because of new anti-spam laws, it is important to make sure you are acquiring emails the right way. Here are a few of our favorite ways to build your email list and start turning a profit.
Ways to Build Your Email List
Offer an Incentive
When visiting your website, nothing inspires customers to hand over their email addresses quite like free stuff. Offering a small incentive can go a long way when building your email lists. For retail brands, offering free shipping, 10% off, or even a mystery coupon can be all it takes to get people to sign up. Offering exclusive content can also be a great incentive. This can be a PDF or eBook your customers can download once they have entered their emails. Get creative. There is a perfect, low-cost incentive out there for you, no matter your industry.
Create a Birthday Club
Offering your customers exclusive deals or perks during their birthday month is another tried and true method of scoring email addresses. This is a great tip for retail brands, restaurants, and any other form of business looking to make a personal connection with its customers. Who doesn’t love getting a surprise gift during their birthday?
Have a Sign-Up Sheet
If you have a brick and mortar shop of any kind, keeping a sign-up sheet near the register is a great way to collect email addresses. Sign-up sheets are also great to have around at trade shows, conferences and other events. If you already have a sign-up sheet but are struggling to get leads, try offering an in-store incentive. For instance, if you are a farmer’s market or grocery store, offer your customers a free sample if they sign up. Sometimes all it takes is the proper motivation.
Have a Sign-Up Box on Your Website
Whether you choose a lightbox popup, a sidebar widget or a floating footer bar, having some sort of sign-up box on your website can go a long way. Be sure to pair your sign-up box with a call to action, and let your customers know what they can expect from your emails. Do you offer daily updates? Exclusive deals on products? Sneak peaks at new items? Let them know what they are signing up for.
Shorten the Length of Your Lead-Capturing Forms
It can be tempting to try and get as much information as possible out of your customers. However, the longer the lead-capturing form, the less likely your customers will be to finish it. If you find that a lot of people are making it to your lead-capturing form, but not many are submitting it, you may want to consider asking for less information. Remove cells for birthdays, phone numbers, or other information your business can live without. Customers will be more than happy to fill out a form that does not look so time consuming.
Email marketing may seem intimidating. However, remember that acquiring leads is the first step, and one of the most difficult. Once you have your ideal customers’ emails, all you have to do is build and maintain the relationship. Hopefully with these tips, you can start boosting your email lists and your company’s ROI. If you need a little help getting started, our email marketing experts would be happy to assist you.