What is Pay-Per-Click (PPC) Advertising?
Paid Search Engine marketing goes by many names: SEM, Paid Search, PPC, CPC. It refers to the paid ads that you see on search engines. These ads target search queries containing specific keywords that are decided by the advertiser. From there, the advertiser sets a bid limit on the specific keyword (either per click, or per 1000 impressions), and the bid is put into the Real-time-bidding (RTB) marketplace. As you are competing against other advertisers in most instances, you are competing for ad placements. The advertiser who bid the highest, in relation to their keywords quality, receives the first position.
PPC Advertising Channels
Google AdWords is the most popular SEM platform on the market. It makes up over 66 percent of all internet searches and is the first place our SEM campaigns start. From there, we move into the lower traffic volume search engines, Bing and Yahoo. Bing is the second horse in the race (a distant second, mind you) but it can still result in profitable returns if you know what you’re doing. It also serves some of its inventory on Yahoo Search. SEO My Business is an Atlanta area certified AdWords partner which means our internet marketing and SEM practices are evaluated by Google and considered in line with their best practices. Our experts have had to pass numerous Google Search Exams and are also required to maintain a certain number of campaigns each month to retain this certification. In short Google recommends to have your PPC campaign managed by an AdWords qualified and certified agency in the Atlanta area.
On average, social media advertising is 3x less expensive than traditional advertising methods. We are able to target specific demographics and produce immediate results on almost all social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Using our various social media advertising programs, we can track consumers’ buying habits, locations, age groups, dislikes, and other personal information. This information allows us to place your ads in front of the right audiences, thus driving traffic to your website.
Display ads, otherwise known as banner ads, are image / graphic-based advertisements found on websites, blogs, or news sites. They differ from other forms of paid advertisements because they contain little-to-no text and are not found in search results. Only by clicking on one of the results in a search will you see the display ad. However, they can be very beneficial to your business. We carefully select the websites to display your banner ad based on relevance to your product or industry.
Atlanta PPC Advertising Deliverable List
If you’re not sure which paid ad channels are the right ones for your brand, our experts will strategize and come up with the best solution for your business. We will brainstorm the who, what, when, where, and why of your ad campaign.
We will use our advanced SEO programs to research the top keywords consumers use when searching for the products and services they need. With these results, we are able to utilize the best keywords for your campaign and make your ad appear each time someone searches those particular keywords.
We are also able to analyze your competitors’ most used keywords and keep track of their search rankings, social media traffic and other marketing tactics in order to ensure your company stays ahead. Monitoring your competitors’ strengths and weaknesses helps us keep your campaign strategy updated and superior.
We will design every aspect of the ad, including the content, display and distribution, according to the campaign strategy. We incorporate engaging, catchy messages and supportive images or graphics that help encourage customers to click on the advertisement.
|Monitoring and Analysis:
We will monitor the results of your advertisements regularly and analyze any negative reviews. Ads that do not perform as well will be amended or replaced with a new and improved ad. We will keep your company informed of all positive traffic resulting from your ads.